Web users have a lot of choices when they visit a web site. What choice do they make most often? They leave.
Research shows that about 50% of visitors leave a site with every extra click they have to make to get to their goal. They read only a fraction of the content they see. This forces businesses to make their web sites more scannable, more useful and more actionable.
Our approach to web design integrates usability into every stage of development ::
- Discovery. What are your audience's preferences? What decisions do you want them to make? What's the competition doing?
- Information Architecture. Define features and interactivity. Create site flowcharts and process flow diagrams. Define technical and database specifications.
- Copywriting. Copy is too often overlooked as a usability element. Optimize headlines and subheads, calls to action, button text and more.
- Interface Design. Organize content for at-a-glance comprehension. Create intuitive navigation and dynamic menus. Use wireframes to optimize drilldown click-paths for each audience segment.
- Usability Testing. Split-run test multiple design variations using eye-tracking studies, click-path analysis, conversion funnels and other metrics tools. Personalize user experience based on real-time input.
- Post-Launch Testing. Use real-time analytics data to track performance of randomly served A/B elements such as images or headlines. Create metrics-driven feedback loops to efficiently automate adjustments.
- Conversion Enhancement. Improve the conversion rate of a new or existing site. Use proven tactics to optimize Landing Pages. The average conversion rate for an e-commerce site is only 2%. We have proven we can do better.
Contact us now for a free evaluation to see how Green Media can improve your web site's usability to convert visitors into leads and sales.
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