Perfect the path of interaction.

Web users have a lot of choices when they visit a web site.   What's the choice they make most?   Leaving.

Research shows that about 50% of visitors leave a site with every extra click they have to make to get to their goal.   They read only a fraction of the content they see. They recall and act on that information even less. This forces businesses to make their online communications more scannable, more readable and more actionable.

Our organic approach to usability integrates the following methodologies into every stage of development ::

Discovery.   What are your audience's preferences? What decisions do you want them to make?   What's the competition doing?   How do you gather business requirements?   Craft a solution that will work for your customers and your company.

Information Architecture.   Define features and interactivity.   Create site flowcharts and process flow diagrams.   Define technical and database specifications.

Copywriting.   Copy is too often overlooked as a usability element.   Optimize headlines and subheads, calls to action, button text, META tags and more.

Interface Design.   Organize content for at-a-glance comprehension.   Create intuitive navigation and dynamic menus.   Use wireframes to optimize drilldown click-paths for each audience segment.  

Usability Testing.   A/B test multiple design variations using eye-tracking studies, click-maps, conversion funnels and other tools.   Personalize user experience based on real-time input.   Use metrics to refine before launch.

Post-Launch Testing.   Use real-time analytics data to track performance of randomly served A/B elements such as images or headlines.   Create metrics-driven feedback loops to efficiently automate adjustments.