Pharmaceutical Marketing

Reach Physicians, Patients, and Investors effectively online

Now more than ever, it's clear that the web offers a wealth of marketing opportunities for pharmaceutical, biotech, and medical device companies. Of course you're trying to educate patients about your superior treatment for their ailment. And you need to keep your brand in front of busy physicians who are resistant to other channels such as face to face sales. Finally, you need to keep investors interested in your company's earnings potential.

In all of these areas, Green Media can put you out front to achieve the results you deserve:

• Direct-to-Patient Search Marketing
  

There is no doubt -- Americans are increasingly searching the web about their symptoms, their illnesses, and their medications. Green Media will help optimize your brand at every stage of this process.
• We put the link to your web site up front on search engines when patients are doing their research
• We optimize your site so the maximum number of patients take the desired action – such as sign up for an offer or newsletter
• We analyze visitor behavior to inform your ongoing marketing, and help you report performance to your executive stakeholders
• Physician E-Detailing
  
Physicians are getting harder to reach by unassisted face-to-face detailing. Green Media can help your sales team with our proven physician outreach tools:
• E-Detailing – Educate doctors about your product, and deliver incentives such as samples, patient materials, and CME credits
• Mobile – Physicians are increasingly relying on their PDAs and phones for instantaneous information on the go. Green Media has strategic relationships with mobile medical software providers who can facilitate, and maximize, your brand presence on mobile platforms
• Investor Relations
  
Your shareholders want market information that is both relevant and swiftly delivered. Green Media is proud to be at the forefront in delivering high-power, custom-tailored RSS feeds that your IR team can deliver to current and prospective investors – on your site, on their mobile devices, and by email.