"The hype is real. The social media revolution is coming to the business world."
So begins the Executive Summary of a study among Inc. 500 companies regarding their use of social media. The study indicates that corporate familiarity and usage of social media is racing far ahead of what many have predicted.
"Social media" here refers to five types of web channels :: blogging, podcasting, online video, social networking and wikis. 42% of the Inc. 500 respondents claimed to be "very familiar" with social networking. Significant percentages of the respondents were also familiar with the other social media technologies - and using them! - as shown in the charts below ::
