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Orchid GeneScreen is a leading provider of DNA identity
testing services
Orchid wanted to expand its DNA paternity testing services
market, with strategies that would define its true potential
and dominate a fragmented landscape
Green_Media's search marketing program sparked a rapid lift in sales
and inquiries, both online and into the client’s Call Center
Increased percentage of sales conversion and opened up new audience
opportunities
Generated hard data on demographics and psychographics
that helped design new strategies for offline marketing
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